Using Digital Advertising to Grow Your Business
Mondays: July 10 - July 31, 2017, 6:15PM-9PM
Location: NYU, New York University, Washington Square

As a business owner or a designer, learn to create effective, engaging digital advertising for desktop and mobile websites.



Upcoming offerings at the University of Richmond, School of Professional and Continuing Studies. Always feel free to email phenriqu@richmond.edu.

University of Richmond School of Professional and Continuing Studies
28 Westhampton Way | Richmond, VA 23173

 



Digital Advertising & Marketing
April 3, 2017 through June 5, 2017, Mondays: 6:30 - 9:30 pm
CRN: TEC217.02
Location: University of Richmond, Jepson Hall

NEW! This course offers effective digital advertising strategies and techniques. We will discuss a variety of digital advertising options for desktop and mobile, how professional design can increase sales for businesses, and how to interpret analytics to target advertising to the audience you want to reach. Students will engage in hands-on activities in designing and implementing digital advertising including digital ads, social media tactics, native advertising, video advertising, interactive ads and more!


Private Digital Instruction for Your Business
Dates: Anytime that works for you or your team
Schedule with the instructor the time
CRN: TEC217.04

NEW! How is your business doing in the digital landscape? Could you use training and exposure on reaching potential customers through a stronger digital presence? Sign up for digital consultations for your business ranging from reviewing your digital marketing, suggesting improvements to your website, evaluating your social media exposure, assessing your mobile presence and more. We cover how to improve the overall look of your digital presence, building your audience and more to address your business-specific needs. This consultation could also be valuable for individuals in your company who are new to digital marketing or could use an outside perspective.


Private Instruction | Digital/Online Presence
Dates: Anytime that works for you or your team
CRN: TEC217.05
Location: University of Richmond, Jepson Hall
Email: phenriqu@richmond.edu

One-in-One sessions to help individuals or businesses with their website, advertising or marketing and/or computer questions. Provide consultation and training for your existing advertising or website; or help with launching a new ad/marketing promotion or site. All questions welcome.

 

Social Media Workshop
Saturday, July 8, 2017 10 AM - 4 PM
Location: Virginia Museum of Fine Arts Studio School

This workshop features how to promote your art, writing, business or product on Social Media in fun, engaging ways. We cover new tools (many free) to add color to your Social Media efforts -- Instagram, Facebook, Twitter, Snapchat and more. We also cover trends for digital media, how to expand your social audience, improve the visual presentation of your social platforms, drive exposure back to your core product and brainstorm creative ideas for social content. Hands-on experience with new products to improve your social graphics. Please bring a laptop or mobile device.