Upcoming offerings at the University of Richmond, School of Professional and Continuing Studies. Always feel free to email phenriqu@richmond.edu.

University of Richmond
School of Professional and Continuing Studies
28 Westhampton Way | Richmond, VA 23173






SOCIAL MEDIA SEMINAR
Saturday, April 22, 2017
Time: 10AM - 4PM
CRN: TEC217.01
Location: University of Richmond, Jepson Hall
Email: phenriqu@richmond.edu

Learn how to promote your business on a variety of platforms such as Facebook, Instagram, Twitter, Pinterest, Snapchat, Tumblr, YouTube and more. This one-day seminar will include training on the social media platforms, growing and engaging interaction with your audience, using tools for creative social posts, reaching an organic audience interest in your offering, generating creative content for your social media audience, developing social media advertising, designing your social media presence and channels, and creating a plan for your social media efforts!


WEB DESIGN FOR THE EVERYMAN
Dates: Thursdays, March 23, 2017 - June 8, 2017
Time: 6:30PM - 8:30PM
CRN: TEC217.03
Location: University of Richmond, Jepson Hall
Email: phenriqu@richmond.edu

"Web Design for the Everyman" is web design made easy. No need to hammer out code. No technical background required. The sessions will cover: 

  • Hands-on tour of various programs you can use to build a site
  • How to design like a pro and its influence on sales
  • Getting a domain name
  • How to receive payments on your site
  • Power of analytics: what it can tell you about your customers and how to use it for your advertising and marketing
  • Integrating social media
  • Thinking outside the box with digital
  • Cross-screen design: Designing your site for desktop, mobile and tablets with ease
  • Fostering engagement: how to add photo galleries, videos, forms shopping carts and much more

We cover common site types: commerce product-driven shopping sites, professional portfolios, products and service sites and content sites for individuals and/or businesses. Whether you want to start a new site or improve an existing one, this is a great workshop for you, to get hands-on experience. Pre-requisite: Must have some experience using a computer.  


DIGITAL ADVERTISING & MARKETING
April 3, 2017 through June 5, 2017, Mondays: 6:30 - 9:30 pm
CRN: TEC217.02
Location: University of Richmond, Jepson Hall

NEW! This course offers effective digital advertising strategies and techniques. We will discuss a variety of digital advertising options for desktop and mobile, how professional design can increase sales for businesses, and how to interpret analytics to target advertising to the audience you want to reach. Students will engage in hands-on activities in designing and implementing digital advertising including digital ads, social media tactics, native advertising, video advertising, interactive ads and more!


PRIVATE DIGITAL INSTRUCTION FOR YOUR BUSINESS
Dates: Anytime that works for you or your team
Schedule with the instructor the time
CRN: TEC217.04

NEW! How is your business doing in the digital landscape? Could you use training and exposure on reaching potential customers through a stronger digital presence? Sign up for digital consultations for your business ranging from reviewing your digital marketing, suggesting improvements to your website, evaluating your social media exposure, assessing your mobile presence and more. We cover how to improve the overall look of your digital presence, building your audience and more to address your business-specific needs. This consultation could also be valuable for individuals in your company who are new to digital marketing or could use an outside perspective.


PRIVATE INSTRUCTION / DIGITAL/ONLINE PRESENCE
Dates: Anytime that works for you or your team
CRN: TEC217.05
Location: University of Richmond, Jepson Hall
Email: phenriqu@richmond.edu

One-in-One sessions to help individuals or businesses with their website, advertising or marketing and/or computer questions. Provide consultation and training for your existing advertising or website; or help with launching a new ad/marketing promotion or site. All questions welcome.


 

Using Digital Advertising to Grow Your Business
Saturday & Sunday: March 25-26, 2017, 10AM-3PM
Location: NYU, New York University, Washington Square

As a business owner or a designer, learn to create effective, engaging digital advertising for desktop and mobile websites.

Designing for Digital Advertising
Saturday & Sunday: April 15-16, 2017, 10AM-3PM
Location: New York University, Washington Square

Gain exposure to the latest technology and trends in digital advertising, as well as hands-on experience designing and creating it.


 

Social Media Workshop
Saturday, July 8, 2017 10 AM - 4 PM
Location: Virginia Museum of Fine Arts Studio School

This workshop features how to promote your art, writing, business or product on Social Media in fun, engaging ways. We cover new tools (many free) to add color to your Social Media efforts -- Instagram, Facebook, Twitter, Snapchat and more. We also cover trends for digital media, how to expand your social audience, improve the visual presentation of your social platforms, drive exposure back to your core product and brainstorm creative ideas for social content. Hands-on experience with new products to improve your social graphics. Please bring a laptop or mobile device.



 

 

 

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Piper Nichole Henriques is the Digital Project Manager at NBC12 and works with Raycom Sports designing advertising for the ACC, the Atlantic Coast Conference. Her background includes being Special Projects Manager for Raycom Media, one of the largest broadcasting companies in the U.S., which owns and/or operates over 60 TV stations. She previously managed the NBC12 website on the News content side and spent time running the ABC affiliate site in Richmond.

Piper Nichole currently teaches at the University of Richmond School of Professional & Continuing Studies and the Virginia Museum of Fine Arts Studio School.

She also teaches at New York University School of Professional Studies. 

She has experience creating a wide variety of advertising: digital, web/mobile/app pages, magazine ads, print collateral and more, for hundreds of local, regional, national and international businesses. 

Her roots started as a journalist for the Richmond Times-Dispatch. She has three books published nationwide and her paintings are available at the Virginia Museum of Contemporary Art. Her paintings are also available for sale at the Smithsonian American Art Museum store and Renwick Gallery store in Washington, DC. 

Feel free to email pipernichole@gmail.com or call (804) 356-6067.

Thank you for visiting, I look forward to hearing from you,