Worked on hundreds of campaigns for a wide range of clients,
this is a small sample.
Designed social media ads and a newsletter to promote Elton John’s new global book, Farewell Yellow Brick Road: Memories of My Life on Tour, to celebrate his career. It was such an honor to work on these projects. I also worked on email marketing, design and coding the email.
I love working on digital projects for National Geographic. Sharing a few social media samples.
The first video illustrates client requested still images that needed to be brought to life with creative movement. Over the years, it has included social media ads, digital ads, presentation decks, collaborations with Bentley, designing and coding email marketing campaigns, sizzle videos (and other video needs), booklets, logos, pitches, recaps and more.
This campaign for The Macallan was a collaboration involving Mary McCartney (The Beatle’s Paul McCartney's daughter) and renowned English Pop artist Sir Peter Blake (who is also known for designing a Beatle’s cover). The video digital ad campaign promoted a virtual art experience showcasing The Macallan, featuring his artwork on the labels. It also involved a social media campaign and a partnership with The Guggenheim (and separate set of social ads I worked on for that as well). Below is a “Culinary Pairing Book” I designed for another campaign for The Macallan.
An influencer collaboration with Mercer Labs Museum of Art and Technology. The first example is a reel followed by story examples, which were part of a larger set.
Designed a Talon Outdoor billboard for the iconic Time Square location where the New Year’s Eve ball drops each year. Also work on marketing materials, sizzle reels, and B2B presentations to showcase the out of home (OOH) technology.
Sharing an Out of Home (OOH) taxi top that I designed and to the right, a sizzle reel created for Talon Outdoor to share with prospective clients.
Email marketing for the MoMA Design Store, from design to coding. During the holiday season, there was significant increase in retail sales due to the email marketing that goes out multiple times a week. Sharing some samples, including the homepage art, and also some social examples.
The social video to the left was an organic clip that captured this moment from Refik Anadol’s beautiful AI work at the Museum of Modern Art. The clip to the right showcases upcoming products at the MoMA Design Store.
Corporate marketing, web design, presentations, email marketing, signage, digital, print and special projects for Bank of America, and large-scale projects for global firm Williams Lea, which works with 10 of the world’s leading banks.
Corporate Marketing & Sales Marketing
Sales marketing materials to pitch to high-profile businesses to acquire business. The custom presentation decks are tailored to each business and I fortunately get assigned to designing the look for top-tier businesses, for example, Amazon, Cole Haan, Zillow, healthcare companies, to name a few, each has custom aesthetics. I also design email marketing (design + coding), UX/UI/design for internal bank website pages, special projects, large scale signage for events, animated presentations and more. The goal is to always work with the clients to produce high-quality professional work. Above (and below) is a very tiny sample of my work, wanted to share a variety of styles.
Redesigned the website for NYU Tandon School of Engineering, Center for Urban Science + Progress. I’ve also created social ads and marketing materials for NYU School of Professional Studies.
Sharing one sample we did for a video for the Master’s PR program at the NYU School of Professional Studies.
This campaign for eBay includes social media ads featuring YouTube sensation Coyote Peterson (782k followers) and stat-driven creatives.
A reel for IMRE to highlight the success of their PR efforts for Infiniti.
HEALTHCARE AND PHARMA
My work in the pharmaceutical and healthcare space has included companies such as GSK (Glaxko Smith Kline), Janssen, a Johnson & Johnson company, Allergen, Regeneron, and a number of hospitals and healthcare practices. Projects spanned the scope from digital display advertising (including adhering to strict regulations). social ads, web and mobile page designs, and more.
Below are a few additional samples to add to the mix:
This social campaign for Dulcee Sloan’s new title, Hello, Friends!, a memoir of essays from her life. She was a correspondent for Comedy Central's The Daily Show with Trevor Noah. For the promotion, it included testimonials from a number of celebrities including Amy Poehler, Conan O’Brien, Trevor Noah, Amy Schumer, and many more.
Eklund Gomes social ad (star of Bravo's reality series Million Dollar Listing), designed a promo concept for IMG NYC. Sharing the storyboard below.
AIG
Designing the look for the cover of global company, AIG’s, Annual Report, as well as designing their Centennial featured section to celebrate 100 years, and custom artistic parts of the report. This is a sample of one aspect of this project.
