Creative Services
Meeting design needs for your digital, print,
presentations, social media, strategy, new technology + video projects. A marketing + advertising engineer. Love helping clients with their projects!
Graphic Design
Design for print, digital, presentations, advertising, marketing + sales materials.
Presentations
Presentation design customized for client
and sales collateral.
Web Design Development
Web design, responsive design, analytics, SEO/SEM, mobile/app design and UX/UI.
Email Marketing
Email design, HTML custom coding,
graphics and content.
Print + Marketing Materials
Print collateral, marketing materials, event signage and any print request.
Digital
Digital advertising, HTML animated ads, GIFs, UX/UI, rich media ads and and more.
Video
Video promos, corporate sales videos,
and social videos.
Social Media Marketing
Social media ads, social videos, running
ad campaigns and more.
CONTENT DEVELOPMENT
Content development expertise spanning strategy, storytelling, and execution across digital, print, social, video, and experiential platforms. Skilled in translating brand positioning, audience insights, and business objectives into compelling narratives that drive engagement, trust, and conversion. Experienced in developing scalable content systems informed by segmentation, behavioral data, and AI-driven insights.
Brand Storytelling
Translating brand strategy into narrative
Voice and tone development
Emotional + rational messaging balance
Positioning content for trust and authority
Systems + Scalability
Content frameworks and toolkits
Governance and consistency standards
AI-assisted content ideation and production
Repurposing strategies across channels
Performance-Informed Content
Content testing and optimization
Engagement analytics
Conversion-focused messaging refinement
SEO/intent-driven content strategy
Strategic Content Planning
Editorial strategy and content roadmaps
Content aligned to business goals and KPIs
Audience-first storytelling frameworks
Content ecosystems (not one-off pieces)
Audience-Driven Content
Segment-specific messaging
Personalization by lifecycle stage
Behavioral and intent-based content planning
Tone calibration by audience type (consumer, B2C, B2B,
UHNW, finance, and much more)
Multi-Channel Development
Website and product content
Social media campaigns
Email marketing sequences
Thought leadership and long-form articles
Video and motion scripts
Presentation narratives and executive storytelling
TARGET AUDIENCE
Demonstrated expertise in defining and activating high-value target audiences across sectors through advanced segmentation, behavioral insight, and AI-driven intelligence. Translate complex audience data into precise positioning, personalized experiences, and integrated marketing strategies that increase relevance, deepen engagement, and accelerate conversion.
If this is for service positioning (agency or consulting language):
Ability to help organizations:
Identify their most valuable audience segments
Understand motivations, pain points, and decision drivers
Align brand, creative, and messaging to those insights
Build scalable targeting frameworks powered by data and AIStrong background in targeting audiences for a variety of industries, deep understanding of segmentation, behavioral targeting, AI, and much more.
MARKETING STRATEGY
Marketing strategy leader with experience developing integrated, data-informed plans that align brand, audience insight, content, and channel execution to drive awareness, engagement, and measurable growth. Skilled in connecting business objectives to strategic positioning, segmentation, and performance optimization across digital, social, experiential, and emerging platforms.
Brand + narrative strategy
Positioning development
Value proposition refinement
Messaging architecture
Thought leadership direction
Data-driven decision making
Performance analytics and optimization
Behavioral insights and trend analysis
A/B testing strategy
AI-enabled targeting and personalization
Leadership + execution
Leading cross-functional teams
Partnering with product, sales, and executive leadership
Building scalable marketing frameworks
Establishing standards, governance, and measurement models
Business-aligned strategy
Translating business goals into marketing plans
Growth, acquisition, and retention strategy
Market positioning and differentiation
Go-to-market planning for launches and initiatives
Audience-centered planning
Segmentation and targeting frameworks
Persona development
Customer journey mapping
Lifecycle marketing strategy
Integrated channel strategy
Digital + social + email + web alignment
Paid, owned, and earned media orchestration
Cross-platform campaign planning
Experience-driven marketing (UX + brand + content)
CONTACT
We look forward to working with you! Email us at piper@pnhdesigns.com or 646-385-3008.